Redbull ‘Dance Your Style’ Dance Booth

Think Berlin rave phone booths, but then in a club with your friends, in Sydney. We brought to life a concept from a simple conversation about bringing the Dance Your Style competition to the masses - even for the non-dancers. With the team at BOO Group, we took a rough sketch on scrap paper and made dancing (while nobody was watching) an immersive brand experience. 

Services: Design and Concept, Brand and Campaign Adaptation

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