Claire isn’t any one person.
Claire is you.
Claire is me.
Claire is a state of mind.
We specialise in Brand and Marketing Strategy, Go-to-Market, Project Management and Retail and Customer Experience - helping to make brands, products and services stand out where your customers are.
WHO IS CLAIRE
Claire, The Agency isn't just a typical marketing agency - it's a mindset, a movement, a different way of seeing things. Here, breaking things and rebuilding them is not just an occasional practice; it's at the core of everything we do.
Marketing can be a complex beast, but Claire removes this and makes it our complex beast. An extension of your business, and acting as one with you.
We specialise in Brand and Marketing Strategy, Go-to-Market, Project Management and Retail and Customer Experience - helping to make brands, products and services stand out where your customers are.
THE FACE BEHIND CLAIRE
Nick Crosbie, Founder
Hi there, my name is Nick Crosbie or Nick Jenkins, I’m answerable to both. Recently married and trying to figure out which surname I like better.
I have worked across many industries and in many roles but found my happy place working to bring brands and products to life. I have worked on Big Tech product launches across retail, digital and social, activations in the FMCG space, bringing new brands to market, expanding into global markets, resetting market positioning, rebrands as well as developing and implementing dynamic and engaging consumer experiences.
Clients that work with me will agree that I provide “calm among chaos”. For me, controlling the chaos is the best place to operate, and the best place to push the boundaries. Why should we do what we have always done? Why should we stick to the status quo?
I started Claire, The Agency as a way to channel my unique way of working. The name Claire is an ode to my late Grandmother, a woman who just got things done. A woman who everyday I am thankful for being such a big part of my life. A woman who taught me that you can have fun working, and that chaos is inevitable but you just figure out how to make it work for you.
I'm excited to work with you. Claire is excited to work with you.
xx
DIRECTOR OF FIRST IMPRESSIONS
Donatella
Donatella has been with Claire since its inception.
She comes to Claire with an extensive background in napping, avoiding walks and misunderstanding personal space boundaries.
She also helps with with our quality control and her attention to detail (when finding sunny patches to nap in) is industry leading.
WHAT WE DO
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At Claire, we go beyond looks to define your brand's core identity. We immerse ourselves in your business to create a strategic roadmap that carves out your unique voice and value. As an extension of your team, we build a brand that's more than just an aesthetic.
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Claire believes that the best marketing strategy is built on insights. We go deep, and I mean deep (something you will hear a lot from us) - peeling back the layers to get to the core market dynamics, competition and audience behaviours. It's through this research and understanding that we build strategies that align with your brand and your goals.
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GTM is where things come together. Whether it's something that you bring or something we have worked hand in hand to create, Claire builds a plan that helps to bring things to life. Think of the best roadmap ever - efficient, logical and fun.
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You know how we went deep on the planning and strategy? Well this is where Claire goes even deeper. We take it from the internal, to the external - Claire goes public. We work to bring things to the front and centre. Ticking the objectives off the list, hitting milestones and delivering the goods. This is where you sit back, and let Claire do the thing.
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We have a bit of a soft spot for retail. It’s probably something to do with the amount of time we have spent working in retail marketing. We develop in-store journeys and experiences for customers that help to put your products in their hands. Think of POS, but better. Think of displays, but cooler.
WHAT OUR PARTNERS SAY
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Partnering with Nick was an absolute dream. For many years he was a true extension of the Fitbit team, bringing our design concepts, go-to-market plans and retail roll-outs to life across Australia and New Zealand. I always knew that once a project was briefed in, it would be executed to an exceptional standard, with Nick’s trademark mix of professionalism, initiative, and incredible attention to detail. He had a knack for thinking ahead - pre-empting challenges, spotting opportunities, and covering every last detail before anyone else even thought of it. He consistently went above and beyond, bridging the gap between us and our partners seamlessly. Simply put - we couldn’t have done it without him.
Laura Underwood, Fitbit Retail Marketing Manager
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Nick brings creativity and strategic thinking to every project he takes on. During our collaboration, he consistently pushed ideas further by challenging conventional approaches and presenting fresh, effective solutions that truly made a difference. His ability to think holistically while paying attention to the finer details made him an invaluable partner. Whether it was brainstorming new concepts or refining execution, Nick always delivered with thoughtfulness, energy, and a genuine passion for great work.
Rachel Tan, Anker Innovations Retail Operations & Marketing Manager
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Working with Nick has been genuinely transformative for our marketing efforts. From day one, his attention to detail ensured he grasped the nuances of our business and goals, building a strong, productive relationship based on trust and mutual understanding. What sets Nick apart is his seamless blend of strategy and execution. They consistently bring a high level of creative thinking to the table, developing innovative strategies and dynamic ways of executing. This strategic depth is perfectly paired with an undeniable "get it done" attitude. When a plan is agreed upon, he pursues its execution with proactivity and relentless focus.
Kate Hunt, Google Product Marketing Manager
